Alton Towers Marketing Post Accident

Alton Towers Marketing Post Accident ALTON TOWERS REPORT Alton Towers has been heavily suffering from the bad reputation of the accident happened on 2nd June 2015 which made two young women on the Smiler ride suffered leg amputations and others suffered severe injuries when their carriage collided with a stationary carriage on the same track (Health and Safety Executive, 2016) . The company has lost a lot of money and their market value because of this incident: According to Peter Campbell for The Daily Mail (Alton Towers crash wipes  £100 million from owners value as it looks set to lose millions in lost bookings, 2015), Alton tower has wiped almost  £100 million from its value by this weeks crash and the company is set to lose millions in lost bookings. The companys market value fell by  £160million but it has since recovered some of the losses. Alton Towers saw a significant fall in visitor numbers after the accident, which resulted in the park shutting for four days. This means it makes  £464,000 a day on average even it will be higher because it is summer. It is reported that Alton towers lost almost  £1million fees in 2 of the days that the park closed. Moreover, many analysts and experts have also warned that people may lose their confidence in the firm could by the incident, leading to fewer people booking tickets in following seasons. Peter Campbell also mentioned that There are also worries that it could knock appetite for theme park visits, which is crucial for Merlin as attractions including Thorpe Park and Chessington World of Adventures make up a significant part of its business (Alton Towers crash wipes  £100 million from owners value as it looks set to lose millions in lost bookings, 2015). The BBC News also reported the financial result to the owner that the sales at the groups resort theme parks division, which includes Alton Towers, fell 12.4% (Merlin see profits rise despite Alton Towers accident, 2016) Lack of using social media networks (Facebook, Twitter, Instagram) Social media networks are one of the most effective and easiest ways to get to people all around the world. The number of social media networks users in the UK is extremely high with 32 million Facebook users, 15 million people using Twitter, 14 million people having an Instagram account and more users of other social networks. This is a big channel to the market and customers that Alton Towers has not invested and developed well enough to take the advantages. The Facebook fan page of Alton Tower has almost 1,4 million followers, especially only 5,5 thousand people follow Alton Towers Theme Park fan page, which is very low. As a result, Alton Towers has missed a lot of opportunities to widen the companys image and brand through social networks. Lack of promotion Because Alton Towers theme park is only open for part of the year, it is difficult for them to carry out different events and promotions. In 2016, Alton Towers theme park was open from 29th March to 6th November, which means mostly summertime. The ticket price is also high and people find it really expensive to attend at peak times. Moreover, Alton Towers theme park is located in a fairly rural location which may cause people difficulties to get there. Poor service There have been a number of complaints from customers who had bad experiences at Alton Towers and Alton towers theme park on many reliable websites like tripadviser.com. Most of them were about the poor customer service and interaction when they need. This may leave Alton Towers a negative reputation and bad impression when someone looking for the information to plan their trip at Alton Towers. Also Alton Towers does not provide a service after use well enough to satisfy customers. A brand new marketing campaign is suggested for Alton Towers theme park to increase the company image after suffering the bad reputation from the last incident as well as to solve current marketing issues. The topic for the marketing campaign is a PHOTO CONTEST. It is all about sharing the pictures of the funniest moments in Alton Towers theme park and winning attractive prizes. The name of this campaign is Lets laugh and the hash tag is #letslaughatthemepark. 3.1 CAMPAIGN OBJECTIVES Attract more customers: Since the last accident in Alton tower theme park has caused a decrease in the number of visitors to the park, the company needs to fix this and get more people to here. Beside targeting families in group as usual, this campaign will widen the target customers to the young people with the age from 15 to 40, especially social networks users to take advantages from this big channel to customers. Raising Alton Towers image and brand through social network and modern techniques: By sharing picture taken at Alton tower theme park with the hash tag #letslaughatthemepark , participants will help the company to introduce the brand and image to their friends and other people. Alton towers theme park will become popular not only in the UK, but also outside of the country and this can attract foreigners to come and visit the park. Because it is hard for people in the local areas to visit Alton Tower theme park after the unexpected incident, the company need to spread the brand and image outside the area or even go internationally to make it better. Reducing the bad reputation from last incident: It is very hard to decrease the negative effects from that incident in a short time, but by carrying out a new campaign, Alton Towers theme park will have a chance to introduce the new and more advanced products, services and techniques to everyone. Gradually customers may accept it and continue to visit Alton Towers theme park and take part in the photo contest with attractive prizes. 3.2 HOW TO TAKE PART IN AND WIN PRIZES To take part in the Lets laugh photo contest, the contestants need to follow these rules to keep the contest clear and fair to everyone: Entry method: Participants have to send their pictures taken at Alton Towers theme park to the official mail of Alton Towers with their information. The photos will be uploaded everyday and kept in a daily album on Alton Towers theme park Facebook fan page weekly. There will be 3 chosen photos each week based on the likes and shares. Then there will be an announcement about the winners and their prizes. Rules: Every contestant needs to take at least one picture at the gate of Alton Towers theme park as a proof for their appearance on that day. This photo will be attached with others when the contestants send them to the official mail of Alton Towers. This weill keep the contest clear and fair to everyone. The contestants need to like and follow Alton Towers theme park Facebook fan page and check their photos after they are uploaded. Then they have to tag at least 5 friends to the photos with the hash tag #letslaughatthemepark and share them in public. Prizes: 1st:  £3000, Free for 2 people all activities at Alton Towers theme park in their next visit, Free 1 double room 3 days and 2 nights at Alton Towers resort in their next visit. 2nd:  £2000, Free 1 double room 2 days and 1 night at Alton Towers resort in their next visit. 3rd:  £1000, Free for 2 people all activities at Alton Towers theme park in their next visit. All other participants will get discount 50% all activities for one person at Alton Towers in their next visit. To carry out the campaign, the company needs to apply different ways to promote and attract attention from people. Banner and flyers: It is a traditional way but always useful to get people notice. E-mail and direct mail: Alton Towers will inform the photo contest to their previous customers by mailing them according to the information they provided when booking in the past. This not only helps to inform to the customers, but also makes the previous feel that they are treated well although they are not using the company service. It can fix the issue about poor customer service and service after use. Social media networks: This is the key way to reach to people in this campaign because of the importance of taking advantages from social networks. By advertising on social networks and the official website as well, Alton Towers can get a lot of attention and more followers when people want to looking for more information. Cooperation: Alton Towers can let food and beverage brands hire space to set their retailers in Alton Towers theme park with discount cost as long as these brand agree to promote the Lets laugh photo contest on their website or fan page. On the other hand, Alton Towers can set a partnership with local schools and universities to offer trips for a large amount of student with lower price than usual if these schools and universities let Alton Towers promote inside the campus. Furthermore, the company can invite celebrities come and perform in the theme park to attract more visitors. Last but not least, the company can cooperate with some charity organizations to offer free trips for orphan kids. This is a smart step to increase the company image and brand after suffering bad reputation from the last accident. Timeline: Because summer is a peak times for everyone to have a vacation, there are a lot of places for people to go beside Alton Towers theme park. This can limit the effectiveness the campaign so that winter will be a potential choice to set up the campaign. To be more specific, the campaign will be carried out in 1 month, from 1st December to 31th December which is in the Christmas Break. Measurement: By carrying out the campaign, Alton Towers theme park is open in at least 2 months in winter, which can get more customers in Christmas vacation. It is expected that Alton Towers theme park may collect  £20 million fees in this part of the year. More people will know about Alton Tower theme park with an increase of followers to 5 million expectedly. This means the company brand and image will become popular through social networks. Prizes:  £9 million Banners and flyers:  £1 million Online advertising:  £2 million Total:  £12 million   REFERENCES Peter Campbell. (2015). Alton Towers crash wipes  £100m from owners value as it looks set to lose millions in lost bookings http://www.thisismoney.co.uk/money/markets/article-3109943/Alton-Towers-crash-wipes-100m-owner-s-value-looks-set-lose-millions-lost-bookings.html BBC News. (2016). Merlin see profits rise despite Alton Towers accident http://www.bbc.co.uk/news/business-35657878 Health and Safety Executive. (2016). Alton Towers owners fined  £5million over Smiler crash http://press.hse.gov.uk/2016/alton-towers-owners-fined-over-smiler-crash/ Tripadvisor. (2013) https://www.tripadvisor.co.uk/ShowUserReviews-g504148-d282438-r167005420-Alton_Towers_Hotel-Alton_Staffordshire_England.html Theme parks UK. Alton Towers Opening Times http://www.themeparks-uk.com/alton-towers-guide/opening-times Social media. (2016). Most Popular Social Networks in the UK https://social-media.co.uk/list-popular-social-networking-websites

The Place of Nonhumans in Environmental Issues Essay

1) Do you agree with singer that, morally, animals have an ‘equal consideration of interests’ with humans? Explain the reason for your answer. The suffering and happiness is the main moral principles of equal consideration of interests. Humans and non-humans both have the ability to feel pain and pleasure, so they should be considered equal in regards to these two aspects. However, due to ‘Speciesism’ which is our society’s way of thinking that non humans are inferior and that we should favor the human species over them, is how we morally justify acts like, for example, experimenting of animals rather than on humans (Parenethical.com, 2014). Singer says that no matter if you’re human or non-human, if someone suffers or will suffer, it is important to consider this suffering and not find ways to morally justify them (Parenethical.com, 2014). Equal consideration does not mean treating everyone the same and place equal value on both humans and non-humans lives. It only means considering the interests of both sides and not just giving preference to humans. As mentioned above, if animals interests are considered, and their pain and pleasure are measured against the pain and pleasure of humans, things like factory farming can be considered immoral (Parenethical.com, 2014). Some people also morally justify speciesism because they misinterpret and think that animals feel less pain than humans do. For example, slapping a horse across its back and slapping a baby in the same way. Due to the horse’s thick skin, the horse wouldn’t feel as much pain as the baby would because babies have sensitive skin. However, this is not the same amount of pain between the two, the horse being hit with something harder, for example a stick, might then feel the equal amount of pain as the baby being slapped. So if we claim that it is wrong to inflict that much pain on a baby, we must then agree that it is wrong or immoral to inflict the same amount of pain on a horse (Stafforini, 2014). To conclude, it is important for animals to have equal consideration because of the fact that animals do suffer, so humans and non-humans do have the  same interest in avoiding pain and that there is no non-speciesist way to draw the line between animal interests and human interest (MacKinnon, 1995). 2) Do the economic interests of humans come before the well-being of animals? People see animals as sources of food and clothing. Experimenting on animals is also viewed beneficial to test the safety and effectiveness of drugs, detergents and cosmetics. In other words, animals are known as economic commodities (MacKinnon, 1995). In the case study, Singer talks about how people are willing to allow animals to live and endure in the bad, unsuitable conditions for the duration of their lives just so they can eat meat at low enough prices that they can afford. This is an example of how society would rather not pay extra money on meat for their own economic interest, over the interests of the animals. The other example in the case study is the timber industry, instead of obtaining timber from forests by cutting only certain dead and matured trees, they use clear cutting, which means cutting down everything in a given area which destroys wild animals habitat. Despite the fact that cutting down dead and mature trees will cause little disturbance. Timber companies use clear cutting method due to the fact that it is a lot cheaper than if they gave equal consideration to animals and went with selecting to cut the mature and dead tress instead (Barry, 1979). Other environmental issues are water and air pollution and other effect such as global warming. People and industries change the environment for their own economic interest. However, these changes not only affect the non-humans but also the humans. The case study gives an example of humans discharging cadmium into the bay and eating shellfish from the bay which can make people ill and can potentially be fatal (Barry, 1979). Due to speciesism and other factors, humans cause pollution and global warming which destroy habitats and tend to not give equal consideration of interests to animals because it results in an economic gain for them whether it is a short term gain or long term economic gain. References Barry, V. (1979). Moral issues in business. Belmont, Calif.: Wadsworth Pub. Co., pp.361-365. MacKinnon, B. (1995). Ethics. Belmont, Calif.: Wadsworth Pub. Co. Parenethical.com, (2014). Equal Consideration for Animals  « Introduction to Ethics. [online] Available at: http://parenethical.com/phil140sp11/2011/05/08/equal-consideration-for-animals/ [Accessed 25 Nov. 2014]. Stafforini, P. (2014). Equality for Animals?, by Peter Singer. [online] Utilitarian.net. Available at: http://www.utilitarian.net/singer/by/1979—-.htm [Accessed 25 Nov. 2014].

Finding the Best Essay Topics on Mental Health

Finding the Best Essay Topics on Mental Health The Hidden Gem of Essay Topics on Mental Health Why exercise is very good for you. Travel health should be given more importance. Much like all mental health difficulties, a culturally specific summary of the V Axes diagnostic system is crucial. Advertising and the media are now nearly inseparable from society for a whole. The 5-Minute Rule for Essay Topics on Mental Health The title of your paper will demonstrate the audience what they should anticipate from the remainder of the assignment. Think of what topic would be intriguing to your intended audience. Select an informative speech topic you're interested in. The informative speech topic needs to be new and related to your audience. Food shouldn't be used for fuel. Topics related to health provide a great selection of choice. The Paleo diet can destroy your health. Essay Topics on Mental Health Help! At home, decent health may be a collective concept for it is also critical to the well-being of the fantastic family. It is feasible for the brain to have lost its capacity to find peace in the business of being alone. Last, it's believed that social media sites will enhance an individual's relationships and enable them to make new buddies. The relationship is one which should be carefully fostered. Lies You've Been Told About Essay Topics on Mental Health If you are supposed to create a persuasive assignment then you ought to think about delivering a speech. There is an abundance of information that can be found on the internet that you are able to research and gather for such a topic. To the contrary, you can explore mental health tips and keep upbeat. You will not need to do much research, and the informative speech writing process will be a lot simpler. The Argument About Essay Topics on Mental Health The end result was awfully the exact same for a lot of the teens. Why you ought to take care of your teeth. Several have tried to d etermine the explanations for mental illnesses. In most instances, it can be said that excellent health can be equated to a person's self-actualization. Up in Arms About Essay Topics on Mental Health? Over fifty percent of the teachers dwelling in the USA argue that students waste too much time on social media websites. You can't, and colleges don't need to explain their reasons should they reject you. If a student plans to develop into a distinguished author of the health-related literature, it's important to select several relevant healthcare research difficulties and conduct independent studying to provide new solutions to the present problems. Ideas, Formulas and Shortcuts for Essay Topics on Mental Health In many scenarios, mental sickness is ignored or not given the right remedy in time, therefore, leading to critical consequences. Mental illness was seen as a curse or simply inadequate upbringing. Emotional abuse can be several varieties of verbal abuse or actions. It is a type of psychological abuse that causes trauma and mental illness. You don't need to acquire super technical with legal argumentative essays, but remember to do your homework on what the recent laws about your favorite topic actually say. Most issues can have essays on all the above mentioned questions. Hiring someone to write a college essay is such an excellent means to acquire a fantastic result when you speak about a personalized essay. The absolute most important point to keep in mind is that while the title is the very first impression your essay gives, it's not the most significant quality of your essay. An essay's title ought to be thematically related to the content of the essay. Your essay's title ought to be a huge idea. Up in Arms About Essay Topics on Mental Health? The quantity of meat consumed should be decreased. Atkins isn't a fast fix for weight reduction. Knowing to take the ideal meals, eat healthy food, drink the correct quantity of water and find the proper hours of sleep are the fundamental things that we require to master. The worst thing that we're able to do is to deprive ourselves of fantastic wellbeing. Notes are not intended to be a transcript. If there isn't enough info on your topic, pick a different one. The question could be part of your introduction, or it may make a good title. Therefore, you can ask all the essential questions and consult on some points. A great idea is to pick a topic which you know a lot about. There's no universal definition of cognitive-behavioral strategy. The title is the very first thing an individual sees, but it doesn't need to be the very first thing you write. Scanning the social networking sites without commenting can cause deep feelings of being disconnected from the remainder of the Earth, otherwise referred to as depression.

Racial Profiling The Black Or White - 1262 Words

Racial profiling has become a big thing in the world today. I honestly believe it has always been a problem. Racial profiling is someone who is a different color and is blamed for a crime because of the color of their skin. When someone commits a crime, the police are going to suspect it was someone of color, rather than someone who is white. There are about 770,000 interracial crimes committed a year involving Blacks and Whites. Blacks commit 85 percent, and Whites commit 15 percent. As it shows there are more Blacks that commit crimes then whites, but it doesn’t mean we should jump to conclusion on if it was the black or white person. Honestly, looks can be deceiving, because there are plenty of white people who we thought wouldn’t commit a crime but did. By crimes I mean embezzlement, fraud, and sometimes even murder. You would think it would be more of a white crime if it was embezzlement and fraud because what black person is smart. You would think murders would be done by the black person because, white people don’t murder unless they were raised with colored people. Black people aren’t more likely to go to prison for embezzlement or fraud, but they could. White people aren’t more likely to go to prison because of murder, but they could. That is why racial profiling is such a serious thing because you never know who did it unless you make observations. Last year there were four unarmed black men killed by white police men. One of the men was Eric Garner, who was aShow MoreRelatedRacial Profiling1165 Words   |  5 Pagesï » ¿Introduction What is racial profiling? The American Civil Liberties Union (ACLU) defines racial profiling as â€Å"the discriminatory practice by law enforcement officials of targeting individuals for suspicion of crime based on the individual’s race, ethnicity, religion or national origin† (2005). 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